Welcome to Platinum Brides…


We never know what to write in the “about us” bit, but know that we seriously love what we do.  Each and every dress/veil/accessory is special to us and is chosen carefully with our brides in mind.  We love meeting you and getting to know you.  We never tire of helping our brides select the perfect bridal gown and then assist our bride in styling her wedding dress & bridal look to perfection.  We are NEVER snooty.  Sometimes crabby – blame the husbands/weather/cat/moon – but we will ALWAYS be kind.


We understand your wedding dress is the most important dress you will ever buy and we top up our collections throughout the year, always with you, our brides, in mind.  Our consultants will help you navigate through the styles, shapes & beautiful bridal fabrics of our wedding dresses until you find the perfect gown to suit YOU and the wedding you are planning.


Our bridal promise is to grant you all the advice, time & patience you need to help you decide on your perfect wedding dress.  We have seating for your guests, so you can have peace of mind knowing they are comfortable while we work together to help you find your favourite style and choose your dream bridal gown.


In the run up to a wedding, we get to know our brides and many have become friends, we have shared LOTS of laughter, shed a few tears, welcomed bumps and babies along the way, helped brides stumble through bereavement, and helped bridesmaids stumble through hangovers.  The one thing that remains constant, we love our brides and we are here for you right from the moment we meet until your wedding day and beyond.  We are honoured to have welcomed brides back with their children for Christening robes and Communion gowns – how cute is that.  This year, we have also welcomed one of our first Prom customers back as a bride!


We are open 7 days a week and have free parking right outside. Our postcode for your satnav is B28 9ET.  Now in our 10th year of serving the brides and bridesmaids of Birmingham, Solihull, the wider West Midlands and beyond; we are conveniently located on Stratford Road in Hall Green, near Shirley.

We are easily found – B28 9ET – very close to Solihull, 5 miles from Birmingham city and just 4 miles from junction 4 of the M42.  Our location so near to the M42 at Shirley means we regularly receive brides from Coventry, Stratford, Sutton Coldfield, Bromsgrove, The Cotswolds and beyond.  We don’t mean to waffle, but apparently if we don’t throw in a few location names on the homepage, we’ll never show up in a search #frustrating #greatbedtimereading


It’s best if we know you are planning a visit, so don’t forget to book an appointment on 0121 733 7309.  A first appointment will last approx 90mins and during busy times we may require a £25 fee to secure an appointment.  This is refunded as long as you turn up or give at least 24hrs notice of cancellation.


If you have purchased your wedding gown elsewhere, we offer midweek styling appointments, where we can help you choose something gorgeous from our collection of bridal accessories to complete your look.  We have a wonderful selection of Joyce Jackson Bridal Veils, whether your heart desires a full and dramatic lace frame or a soft whisper of Italian tulle.  Pair your veil with one of our sparkly pieces of gorgeousness, be it a piece of Miranda Templeton back jewellery; a Swarovski hair vine or tiara handmade in England by Liza Designs; or a stunning belt to accent your waist.


We look forward to meeting you. x

Bridal gowns £795 to £2300, Bridesmaids & prom £135 to £499, Bridal Sale Rail from £300.